They open their curtains to a bowl of coffee, a slice of golden bread… and a plate of juicy tomatoes. On the networks as in interviews, the It girls all display or almost the same morning reflex: red quarters, sometimes drizzled with olive oil, have replaced jam and spread. A seemingly small detail, but one that says a lot about the way they now think about their breakfast. This shift is not just an Instagrammable fad. It accompanies the rise of the Mediterranean diet, saltier, fresher and less processed dishes in the morning. And behind those tomatoes for breakfast, there is a real promise of luminous skin, more stable energy and a lighter silhouette, which many seek to decode.
Why swap sweets for tomatoes at breakfast?
Sugar-covered toast and highly processed cereals are gradually giving way to savory dishes, inspired by southern countries. In this logic, the tomato in the morning ticks a lot of boxes: raw product, easy to find, colorful, it fits naturally into a healthy cooking routine and a more conscious lifestyle. The It girls see it as a way to stay in the brunch spirit, while really lightening the load of quick sugars upon waking up.
Another reason for this success: the tomato goes well with everything that already makes up a savory breakfast. It allows you to stay full without feeling heavy, while giving that Mediterranean touch that many display in their morning routine.
Hydration, energy and beautiful complexion on the program
Nutritionally, the tomato has solid arguments. Composed of approximately 94 to 95% water, it helps rehydrate the body after night, also providing potassium, a key electrolyte for fluid balance in cells. One hundred grams of tomato is around 15 to 18 kcal, with a little fiber and very little sugar, which contributes to satiety without raising blood sugar levels in the morning.
On the micronutrient side, it provides vitamins C, A and K, as well as vitamin E and antioxidants such as lycopene. According to Dr. Elena Soria, quoted by the magazine
Vogue“tomato is a gift for skin and health“, precisely because of this antioxidant richness which helps to neutralize free radicals and protect cells. Specialists also point out its natural astringent action, which helps to tighten pores and regulate skin pH, hence the effect of clearer and brighter skin that is often highlighted. Some studies finally mention a potential positive impact on cardiovascular health when tomato consumption is regular.
Adopt tomatoes for breakfast without making a mistake
Eating tomatoes in the morning does not mean settling for a few isolated slices. Nutritionists emphasize the importance of a complete breakfast, which combines proteins, good fats and complex carbohydrates. The tomato then comes as a complement: it provides freshness, fiber, water and micronutrients, while eggs, yogurt or a piece of cheese cover the protein part, and wholemeal bread or oatmeal provide lasting energy.
Concretely, several ideas often come up on the plates of it girls:
- A tomato and avocado salad, seasoned with a drizzle of olive oil, alongside a soft-boiled or scrambled egg;
- Scrambled eggs or an omelette with diced tomatoes, for a hot dish when you wake up;
- A slice of toasted wholemeal bread rubbed with garlic, covered with grated or small cubed tomato with a little olive oil, Mediterranean toast style;
- A glass of homemade tomato juice for those who prefer to drink part of their breakfast;
- Oven roasted tomatoes, served with natural yogurt and a few seeds.
Beware of excessive consumption!
Problem common to all fruits and vegetables: the season for fresh tomatoes extends from June to September, a period when their taste and nutritional value are at their best. Out of season, you can rely on preparations such as coulis or homemade roasted tomatoes, rather than bland fruits picked too early.
Experts also point out that the tomato remains an acidic fruit: in the event of reflux or digestive sensitivity, it is better to monitor the quantities and listen to your sensations. For the figure as for the skin, it is not a miracle diet, but a simple reflex which, integrated into a balanced breakfast and a varied overall diet, explains why the tomato has imposed itself on the morning table of it girls.