Very photogenic blue tea in cups and on the networks, the Blue Matcha of the brand Pure Tea has just entered the list of products recalled in France. Behind this intense blue powder classified as food, the story is much more regulatory than trendy.
The recall targets a tea bag sold online throughout France, appreciated for its changing color in hot or cold drinks. The official sheet indicates an unusual motif, linked to the status of the flower used to make it. Because behind its color, it is its legal status that poses a problem.
Which Blue Matcha Pure Tea is affected by the recall?
The product concerned is Blue Matcha, butterfly pea flower powder Clitoria ternateamarketed by Pure Tea in 50 g sachets. The only reference reported bears the GTIN barcode 3760435280114. This is a product to be stored at room temperature, classified in food, herbs and spices subcategory.
All lots with a minimum durability date between February 9, 2026 and December 18, 2026 are recalled. These bags were sold from November 3, 2025 to February 9, 2026, exclusively via the pure-tea.co website, with a distribution area covering the whole of France. Anyone who ordered this Blue Matcha online during this period is therefore concerned.
Clitoria ternatea and cyclotides: why this Blue Matcha tea recall?
At the heart of the matter, we find the butterfly pea flowerClitoria ternatea, unique ingredient of this Blue Matcha. This plant, sometimes used in Thailand to color drinks, is considered a new food in the European Union. It is not yet included in the list of authorized novel foods established by Implementing Regulation (EU) 2017/2470, adopted within the framework of Regulation (EU) 2015/2283.
The official reason for the recall evokes the presence of a prohibited substance, linked to certain natural compounds of the plant called cyclotides. The European Food Safety Authority, EFSA, has raised potential health dangers linked to these cyclotides and the lack of toxicological data available for use in infusions.
Blue Matcha tea recall: what to do if you bought some?
For consumers, the instructions are simple: no longer use this blue tea and contact Pure Tea customer service. The contact number given is 01 70 92 81 25 and a refund is provided. Here are the recommended actions:
- Check the label for Blue Matcha Pure Tea and GTIN 3760435280114.
- Check the minimum durability date: if it is between February and December 2026, keep the sachet without consuming it.
- Contact Pure Tea at the number provided to arrange the return or refund.
According to the sheet published on ReminderConsothe recall procedure for Blue Matcha Pure Tea is due to end on February 28, 2026. In the meantime, consumers can follow the progress of this case and other recalls on RappelConso, and report a recalled product still on the shelves or online via the public platform SignalConso.