This is an announcement that confirms Lancôme’s global influence strategy. By welcoming Zoe Saldaña as its new international ambassador, the French house is joining forces with one of the most powerful figures in contemporary cinema. Actress, producer and committed personality, she embodies a femininity that is at once assertive, authentic and resolutely current.
A global icon with an extraordinary career
Revealed to the general public with major franchises like Avatar and Avengers: Endgame, Zoe Saldaña has established herself as the actress who has generated the most revenue at the global box office. His interpretation in Emilia Pérez by Jacques Audiard earned him an Oscar for supporting role in 2025, confirming an already exceptional career.
Beyond commercial successes, she stands out for her committed artistic choices and growing involvement in production, particularly with her company Cinestar Pictures. A trajectory that echoes Lancôme’s desire to promote influential and inspiring women.
© Lancôme
Lancôme welcomes Zoe Saldaña as its new international ambassador
A common vision of beauty
For Zoe Saldaña, joining Lancôme goes beyond the simple role of muse. The actress evokes a conception of beauty “anchored in reality and deeply human“, where confidence and conviction take precedence over imposed standards. This philosophy fits perfectly into the DNA of the brand, which claims a French femininity that is at once sophisticated, free and connected to the world.
For her part, the global president of Lancôme highlights the actress’ ability to “create links” between cultures and generations, making her a powerful voice to represent today’s women.
A first campaign focused on innovation
For her first collaboration, Zoe Saldaña will lend her image to the Absolue Longevity MD range, a skincare innovation based on Longevity Integrative Science™. This line is based on three pillars — anticipate, intercept and reset — to slow the visible markers of aging.
She thus joins a prestigious collective of ambassadors including Julia Roberts, Olivia Rodrigo and Aya Nakamura. A diversity of profiles that reflects Lancôme’s global ambition: to celebrate all forms of beauty, without compromise.
With this appointment, Lancôme strengthens its positioning between heritage and modernity, by focusing on a personality capable of embodying a plural, committed and resolutely contemporary beauty.