It is so obvious that we had never thought about it, and yet it is a concept that we could apply to many food products …. How many times have you made the point of having left butter or mayonnaise too long outside the refrigerator? And if we counted on the label to reassure ourselves … It is not at all science fiction as long as we use adequate materials. The occurrence an ultra-performer insulation, developed by NASA itself.
In Quebec, the MAG group, which specializes in the agrifood production of mayonnaises, vinegrimettes and other sauces, has just unveiled a new advertising campaign in which a surprising pot is presented to say the least. It is not just any mayonnaise container, because he can be kept outside the fridge for an hour, thanks to a label of a new kind. This is designed using a silica aerogel, that is to say a material nano capable of maintaining a cool temperature inside. All the interest is to make the sauce nomadic, to be used during picnics or on a ride. For the time being, this pot of mayonnaise Mag is produced in limited quantities and distributed via social networks.
The development of this innovation may seem anecdotal, but we must recall the health issues that the consumption of a mayonnaise “which has turned” can cause. Because it is a sauce that contains egg. And as such, it is imperative to be vigilant about its conservation. The whole problem is salmonella. You have to be very attentive to this aspect when preparing a homemade mayonnaise. If you choose, the industrial version – as in the case of the Mag brand, the recipe is designed with stabilized eggs. The one found in the grocery stores of large surfaces incorporate conservatives, such as potassium sorbate or benzoic acid, as well as acidifiers.
The project of this Canadian brand is therefore above all a way to reassure the consumer (beyond having also found a good advertising scenario). Nevertheless, when the pot is open, it becomes imperative to keep mayonnaise in the refrigerator according to the time indicated in order to avoid bacterial proliferation, and even if the pot has been bought within a non -refrigerated radius.