This is the beauty trend that no one really saw coming for 2026: discolored eyebrows. While we are just coming out of the years of dense, perfectly brushed and ultra-defined eyebrows, an almost opposite aesthetic is establishing itself on red carpets and magazine covers.
In just a few days, two looks changed everything. First Adriana Karembeu, unrecognizable with a boyish cut and almost erased eyebrows during Paris Fashion Week, then Kylie Jenner, who appears in bleached brows gold for the Spring 2026 cover of Vanity Fairshot by Mert Alas. Proof that this return is not a simple podium whim.
From Paris to Los Angeles, the same visual shock
At 54, Adriana Karembeu created a surprise by appearing with ultra-short hair and completely bleached eyebrows during Parisian events, including an evening at the very chic Bowmann hotel. His face seemed almost redesigned, with a more naked, very futuristic look. A few days later, the ex-model returned to her iconic eyebrows, confirming that it was a reversible makeup job, perfect for testing the trend without commitment.
Kylie Jenner, for her part, pushes the cursor even further on the backstage photos of her shoot for the American edition of
Vanity Fair. Under the brushes of her make-up artist Ariel Tejada and with her Kylie Cosmetics products, her eyebrows appear golden, almost invisible, which makes her almost unrecognizable. With her 390 million subscribers, the star transforms this previously very fashionable look into a glamorous option in its own right.
Why bleached eyebrows are so fascinating
Whether they are actually bleached with bleaching cream or simply covered with foundation, the discolored eyebrows instantly change the look. The natural contrast of the face disappears, the architecture appears modified and the eyes appear larger. Professional reports on 2026 eyebrow trends describe this look as edgy, almost “alien chic,” which opens the eyes and elongates the face, but remains a style statement more than everyday makeup.
However, this is not a total novelty. Born in the underground scene of the 1970s, the bleached brows
then won the podiums of Jean Paul Gaultier and Thierry Mugler in the 1990s. More recently, Miley Cyrus wore them to the 97th Academy Awards in May 2025, Jenna Ortega adopted them in promo for the series Wednesdayjust like Kim Kardashian and her daughter North West. 2026 especially marks their passage into full light.
How to adopt them without risk, Adriana or Kylie style
Experts warn, however: bleaching kits often contain hydrogen peroxide or ammonia, ingredients that can cause irritation, burns or hair loss, especially if the product gets too close to the eye. For many dermatologists, the most reasonable entry point remains makeup: brush the eyebrows, cover them with concealer or foundation, then set with transparent gel for a scrubbed effect that disappears when makeup is removed.
To situate ourselves, we can think of the trend in three levels:
- Level 1: “faded eyebrow” effect with makeup, ideal for an evening, in the spirit of Adriana Karembeu.
- Level 2: light lightening in an institute, of just a few tones, to soften the look without making everything disappear.
- Level 3: very light total bleach, like Kylie Jenner or Miley Cyrus, reserved for editorial looks and supervised by a professional.