Attractive design, options galore, prices soaring… Choosing a baby stroller has become a real headache for young parents. THE Special Issue “Baby, the best (and worst) products” from 60 Million Consumers (January-February 2026) alert: too often, we pay for what is superfluous. Decryption, with insight from industry experts.
A plethoric offer that blurs the benchmarks
Hundreds of brands, thousands of references, ultra-compact, all-terrain or modular models… In the stroller market, abundance sometimes hinders the decision. As recalled 60 Million Consumersit is however a structuring purchase: a stroller is used daily, from birth until the child is 3 or 4 years old.
“It is a material that we have to push, carry and fold on a daily basis.“, underlines Karine Charles, manager of the SOS Poussettes repair workshop, quoted by the magazine. Hence the importance of taking the time to compare and test, rather than giving in to an aesthetic crush.
High price does not always rhyme with quality
On the shelves, the price differences are dizzying: from 200 to more than 2,000 euros. A high price can reflect the quality of the materials, but not only that. “Some brands invest mainly in design and communication“, warns Karine Charles in 60 Million Consumers. Result: very expensive strollers, but not necessarily practical or suitable for daily life.
According to Rémi Portes, co-founder of Yolo Baby, also interviewed by the magazine, the good compromise is often between 600 and 800 euros for a solid and reliable model. Conversely, entry-level strollers costing 200 or 300 euros can prove to be a bad calculation: “Cheap can quickly become too expensive“, he warns, especially when they cannot resist a second child.
Lifestyle, number one criterion
City or countryside, apartment without elevator or house, travel on foot, by car or by public transport: the choice of a stroller must above all reflect the daily life of the parents. 60 Million Consumers emphasizes this key point. A compact stroller is not necessarily ideal in the city, and an all-terrain model may prove useless in the countryside if you mainly travel by car.
Also be careful of false good ideas. A poorly adapted stroller will wear out more quickly and become a source of annoyance: fragile wheels on cobblestones, folding that is too complex, weight difficult to handle… “Choosing a stroller necessarily means making compromises“, recalls Karine Charles. The five-legged sheep does not exist.
Durability, repairability and in-store testing: the real good reflexes
Last point of alert raised by the Special Edition 60 Million Consumers : repairability. More and more brands no longer offer spare parts. Out of warranty, a simple breakdown can condemn the stroller to the recycling center. However, some brands are exceptions, such as CAM, Inglesina, Jané, Kinderkraft, Mountain Buggy or Phil&Teds, which continue to play the sustainability card.
Finally, experts are unanimous: buying a stroller online without having tried it is a bad idea. “It’s like a car“, summarizes Karine Charles. Testing the folding, handling, comfort and questioning the seller remains the best way to avoid the trap of the superfluous… and to make a truly useful choice for both baby and parents.