You have tried everything but nothing to do, your pounds do not move. What if the problem did not come from your will, but from a sly mechanism put in place by the food industry? This is called the Bliss Point, or no bliss.
“”This is where industrialists managed to do strong“Explains the dietitian-nutritionist Raphaël Gruman.”The regular consumption of fatty, sweet, savory without satiety is possible thanks to food chemistry techniques that push us to eat more and more“. Result: we eat, we have fun … But we don’t stop. And the weight settles down.
The secret weapon of the food industry against your silhouette
Indeed, the Bliss Point hides a scientific concept developed by the agrifood giants. The idea? Reach a perfect balance between sugar, fat and salt, without ever causing disgust or satiety. A sensory trap that pushes to consume always more.
“”For example, adding a point of acidity makes it possible to limit the disgust of the fat. Or make it more digestible“Specifies Raphaël Gruman.”These approaches make food addictive. And the almost unconscious consumer of his consumption “.
This mechanism also directly acts the brain reward circuits, via dopamine and serotonin. The organization receives an immediate pleasure shoot without natural brake. This is why “You can eat 2 to 3 hamburgers in a row in 20 minutes, at fast food. Without being disgusted. This also applies to sodas or industrial cookies packages“Add our expert. We finally ingest the number of calories necessary for a day, in a few minutes.
A phenomenon that maintains addiction and overweight
According to a study of 2021, 30 to 35 % of the energy intake of the French comes from ultra-transformed foods. This type of food is accompanied by a continuous increase in overweight and obesity: 31 % of the population is overweight, and 5 % in obesity.
It is no coincidence. The processed products are designed to be quickly digested, with a high glycemic index. This causes a peak of blood sugar, followed by a fall, which reactivates the need to eat, in an infernal cycle.
How to resume good eating habits?
“”Addiction to sugar is a real addiction that requires withdrawal. As with tobacco, you have to undress the body and the brain to the sweet taste“Consumes Raphaël Gruman. And this wean is radical.
“To chase this addiction, it is necessary to completely remove the sugar from the diet. Even the fruits are banished, at first”.
Getting out of this spiral requires complete relearning of taste, food and relationship with pleasure. “”It is necessary to deactivate the cerebral reflex of immediate reward linked to sugar or fatty“Explains Raphaël Gruman again. This goes through a return to raw, unmatured products, where the taste does not seek to deceive instinct.
In some cases, support is necessary. “”Rhodiola or griffonia type food supplements, in the form of capsules, can also be recommended. But they must be taken under the supervision of a health professional “ concludes the specialist.