Consumer reminder: this organic smoked trout sold everywhere in France displays a false date which can trap you

Consumer reminder: this organic smoked trout sold everywhere in France displays a false date which can trap you
A batch of William and James organic smoked trout, the announced star of New Year’s Eve, is the subject of a national recall for an error in the use-by date. Are your chilled packages affected by this RappelConso alert?

Organic smoked trout and festive tables often go together, but a new alert reminds us that even a star product of New Year’s Eve can pose problems. A recall organic smoked trout was launched for a reference sold everywhere in France, not for contamination, but for an error in the date appearing on the packaging, a detail which can change everything in terms of food safety.

This official alert, published on December 17, 2025 on the RappelConso public platform, aims to organic smoked trout William and James packaged in 4 slices of 100 g. The product was shipped from December 11, 2025 and distributed nationally via networks such as Scanormande, Hauts de Glos or Frais SCAOUEST Traiteur; To know if your package is affected, it all depends on a few figures and a date to check closely.

Which William and James organic smoked trout is recalled?

THE consumer recall organic smoked trout 4 slices 100 g concerns precisely the product named Organic Smoked Trout 100Gsold under the William and James brand, in the fishing and aquaculture products category. This is a vacuum package of 4 slices, 100 g in total, bearing the barcode or GTIN 3578030006127identified by the lot 2519781181. On these packages, the
expiration date printed is the
04/12/2026when it should have been the
04/01/2026.

To quickly check if your trout is affected by this
recall organic smoked troutsimply compare the information on your packaging to that communicated on RappelConso.

  • Name and brand: Organic Smoked Trout 100G William et James
  • GTIN code: 3578030006127
  • Batch number: 2519781181
  • DLC indicated: 04/12/2026 instead of 04/01/2026

Wrong DLC: what is the risk with this organic smoked trout?

According to the official file, the reason for the recall is a
labeling anomalyand not a suspicion of Listeria as on other smoked fish. The “Additional description of the risk” field specifies: “The risk is the consumption of the product beyond the technical DLC (04/01/2026)“, indicates the public platform RappelConso. The so-called technical DLC corresponds to the period during which the manufacturer guarantees that this very perishable product remains consumable, beyond which safety is no longer guaranteed.

In this specific case, the danger appears especially if the consumer trusts the wrong date and keeps or eats the trout well after January 4, 2026, thinking of being on schedule until December 2026. The gap is in fact around eleven months between the real DLC and that indicated. At the same time, other recalls affect Delpeyrat or Nautilus smoked trout or salmon for Listeria monocytogenesbut the William and James alert remains focused on the date error.

Organic smoked trout recall: procedures, reimbursement and deadline

The procedure remains simple for buyers of this William and James organic smoked trout. The instructions relayed by RappelConso invite you to contact the point of sale or consumer service; a telephone number is provided: 0233714071. The product is eligible for a refund. The recall procedure is announced until Saturday January 31, 2026, but the real date to keep in mind for this batch remains January 4, 2026.

For consumers who still have questions, the detailed sheet and PDF flyer of this recall organic smoked trout remain accessible on the public platform RappelConso.gouv.fr. It contains all the references, practical information and other current food recalls, particularly on smoked fish which are very present during the holidays. Many households take a look in December and January, just to check that nothing unexpected is hiding in the refrigerator.