From January 2024 to February 2025, the Environment and Energy Management Agency (ADEME) and the Emerging Consumption Observatory (Obsoco) interviewed a representative sample of 4,000 people and opened the wardrobes of around forty of them.
Among these “dormant stocks” in French cupboards, some 120 million new pieces.
Gold “Only a third of consumers consider that he has too many clothes“, Note Pierre Galio, head of the consumer service responsible for ADEME, at a press conference.
According to the Refashion eco-organism, 42 new clothing articles joined on average the closet of each Frenchman, in 2024, one more than in 2023, with a record of 3.5 billion textile rooms (clothes, shoes, linen).
The study of the ADEME notes that the purchases of clothing ultimately not or very little worn are more frequent “among followers of ultra fast fashion platforms“.
“”Purchases go there faster, driven by advertising or marketing sirens“, in which these companies spend important sums, continues Mr. Galio.
The study distinguishes the brands of “fast fashion first generation” such as H&M, Zara or Primark where 45% of French people, and “ultra fast fashion”, distribute “are suppliedExclusively online on platforms such as Shein, Temu, Asos, or Boohoo“which affects 24% of consumers, with a more marked profile.
Indeed, 70% are women, rather young, with a relatively modest over -representation of households, being everywhere in France, and slightly overrepresented in rural communities.
“”The fellow citizens are aware that the ultra fast fashion does not particularly offer good quality clothes “but with its low prices and a very wide choice of products, it” is the source of an increase in volumes of clothing consumed consumed“Comments Mr. Galio.
On second -hand platforms, Vinted in mind, the sold products are often “far from having lived a first full life”: 55% of the pairs of shoes were used less than 5 times, estimates Ademe.
“”New players have disrupted consumer behavior and economic balances“From the textile market, observes Baptiste PerriSrin Fabert, director general of Ademe, during the meeting with the press.