For several seasons, natural hair colors dominated, driven by the clean girl aesthetic and understated balayage. In New York, another register has just appeared on fashion minds: a color considered out of date, too marked by the 2000s, found itself at the center of the objectives during the opening of the flagship Moncler on Fifth Avenue, in September 2026, in full swing New York Fashion Week.
Behind this surprise return, two icons: Julia Roberts And Dearappeared that evening with an ultra light blonde, each in their own version. The actress revealed hair that was brighter than her usual signature red, in a very light blonde with ashy highlights, when the singer continued her transformation started more than a year ago, she who had worn black hair for a long time. Their common point is in one word: the
platinum blondesuddenly brought up to date.
Platinum blonde: how Julia Roberts and Cher relaunched it in New York
During this grand opening party at 767 Fifth Avenue, in a 23,680 square foot space considered the largest store
Monclerthe guests paraded while the lenses focused on the duo. From Pretty Womanthe red hair of Julia Roberts
has become a signature, although she has already explored California blonde, gold and at times platinum. In New York, the contrast between his complexion and this almost polar blond, worn in soft waves, created a different image.
In front of her, Dear assumed his platinum blonde spectacular, adopted for more than a year, breaking with its legendary black lengths. Seeing her pose alongside Julia, like two blonde twins, transforms this personal choice into a trend signal: two women aged fifty and sixty unabashedly display a polar blonde often associated with youth. For many, this duo seals the return of platinum to living rooms, at least on mood boards.
Platinum blonde version 2026: more chic, less Y2K
THE platinum blonde that we see today no longer has much to do with the zebra highlights of the 2000s. Colorists favor a homogeneous ultra-light blonde, often ashy, warmed by a patina and slightly blended roots to avoid the helmet effect. On Julia Roberts, this shade work extends her recent transformation into golden blonde for the film After the Huntdesigned to express renewal and greater complexity in this psychological thriller.
According to Ma Grande Taille, its mid-length golden blonde bob, nicknamed buttery blonde lob, already appeals to many women over 50. The transition to platinum blonde in New York takes this logic further, with an almost polar result. Hairdressers point out that to achieve such clarity, it is often necessary to bleach several times, strengthen the fiber with restorative treatments and monitor yellow reflections with a purple shampoo.
Can we adopt the platinum blonde of Julia Roberts and Cher?
On paper, this platinum blonde Especially flatters fair or neutral complexions and strong hair, as bleaching weakens it. Many hairdressers recommend a very light blonde with blended roots, to keep the Julia Roberts and Cher spirit without extreme maintenance.