When a cult object from our school kits is transformed into a makeup product, social networks go up in flames. On TikTok, makeup videos showing a neon marker that is not really a marker are multiplying. The most regressive beauty collaboration of the season plays the nostalgia and journaling card while promising an ultra-light colored lip.
Why the Kiko Milano x Stabilo collab is a hit on TikTok
Behind this buzz, we find the Kiko Milano x Stabilo collab and its Lip Mark(er), a collection of five lip products which take the design of STABILO BOSS highlighters.
The principle is clear: transform a highlighter into a lip pen. The Lip Mark(er) is reminiscent of the mini pencil cases, with colored body, massive cap and recognizable logo. This toy aspect reassures beginners and speaks to thirty-somethings who grew up with these fluorescents. This type of regressive object sticks to short videos which show the opening, the color line then the result on the lips.
The compact format makes you want to collect the five shades and line up the Lip Mark(er)s on a desk or near a notebook. This dialogue between school kit and beauty kit follows a wave where stationery serves as a backdrop for make-up content. For Kiko Milano, who is very established among young adults, this type of collaboration creates a natural bridge between studies, journaling and beauty routine.
Lip Mark(er) Kiko Milano x Stabilo: a highlighter-style lip blush
Formula-wise, Lip Mark(er) is not a classic lipstick but a lip blush with a fluid texture that dries quickly. Vogue describes a result similar to a lip stain: the color tints the mouth while giving the impression of wearing nothing. The beveled tip has two uses, with the flat side for coloring the inside of the lips and the fine tip for outlining the contour. A single gesture therefore allows a blurred or, on the contrary, very sharp effect.
The range has five shades, from sandy beige to cherry red, with note-taking names: Fine Print, Afterthought, Don’t Quote Me, On My Radar and Pink(er). Each Lip Mark(er) is priced at €12.99 on the Kiko Milano website. The collection is available online and in the brand’s boutiques in France, making it easy to spot its color.
With Kiko Milano x Stabilo, the link with journaling and creativity further strengthens this pleasure of drawing about yourself. On TikTok as on Instagram, short formats and playful packaging naturally find their place.