Les Mills’ group classes are sold out all over the world, driven by powerful music and meticulous choreography. Until now, this energy was mainly experienced in the studio, surrounded by a coach and a group. Now, part of this experience is available in the pocket of practitioners via an AI coaching application.
The specialist in choreographed classes joins forces with Zing Coacha AI-powered fitness app supported by the Palta group, which raised 10 million dollars, or a little more than 9 million euros, in 2024. This partnership wants to test if an app can become a springboard towards the gym rather than a substitute. For clubs and BodyPump fans, the question is simple: what does this alliance really change?
Les Mills and Zing Coach: a unique AI partnership in fitness
In the world of connected fitness, agreements around AI mainly concerned manufacturers of equipment, such as bicycles or rowing machines linked to the cloud. The arrival of Les Millsa global giant in group lessons, alongside a 100% digital platform like Zing Coach
looks like a first, with the same promise: combining data science and studio culture.
The figures show that the ground is ready. According to Zing data, 62% of its users already work out at the gym, and Les Mills’ 2026 Global Fitness Report indicates that only 10% of consumers prefer an AI coach over a human coach. Generation Z fans who mix home and theater even have 67% more sessions.
Les Mills group lessons in Zing Coach: how this AI coach works
Concretely, Les Mills’ pre-choreographed programs are integrated into the application’s adaptive engine. “By integrating Les Mills programs into Zing Coach, members get the motivation of human-led workouts and the flexibility of AI, the best of both worlds” said Marina Nola, director of digital distribution at Les Mills.
The AI tracks fitness and recovery in real time, thanks to data from connected objects and biometric analyzes described by Les Mills. It can adjust the duration, frequency or intensity of sessions, offer strengthening, cardio or recovery sessions, and even rely on gamification and interactive screens to make these workouts more fun.
What are the benefits for practitioners and their motivation?
“Powered by Zing’s artificial intelligence, Les Mills’ structured workouts, focused on strength, conditioning and progression, are accessible in flexible formats to suit busy schedules, whether users are training at home, in the gym or as a complement to live classes. Thus, regularity becomes an achievable objective and not a constraint.” said Anton Marchanka, CEO of Zing Coach.