“”Even fairer. Even more useful“: Public health France announced on Monday the launch of an information campaign on the new calculation of the Nutri-Score, which notably allows better identity of fiber foods and more severely notes sweet and savory foods.
More than seven years after its launch, this nutritional labeling has indeed evolved “To better take into account scientific knowledge and official food recommendations“said the agency in a press release.
To recall what the Nutriscore is used for, expose the benefits of its change of calculation and answer the main associated questions, the campaign intended for the general public will be available in particular on television, radio and in videos broadcast on the Internet (Netflix, replay chain).
“”Why did my cereals go from Nutri-Score B to Nutriscore C?“,”What is the best possible nutri-score for dairy products?“or again”How do you calculate the Nutri-Score of a product?“are part of the questions she intends to answer.
The associated stake is size: nutrition constitutes “A major health determinant and the link with certain heavy chronic diseases is proven“. 47% of the population is overweight, 17% suffers from obesity, 30% is hypertensive and 7% suffering from diabetes, recalls the agency. More than 70% of French adults do not consume enough fruits and vegetables and more than 80% have too salty diet.
The new mode of calculation of the Nutri-Score has been validated in mid-March in France on behalf “Public health imperative issues“, After dissension within the government.
Pledge given however to the agrifood sector: the ministers of economy, health, agriculture and trade assured that they will be “Attentive to what this system (…) does not harm products from the richness of our terroirs and symbols of our culinary heritage“.
The companies and brands engaged in this voluntary approach also have “two years to update their packaging and affix the new Nutri-Score”, they said.
Nestlé, so as not to see his note too lowered with the new criteria, recently announced that he was still going to change the recipe for Chocapic, his best -selling cereals in France, regularly pinned to be too sweet.