What if spending 300 € for a beauty device actually saved you in the long term? This is the principle of “girl math”, a popular calculation method on social networks to justify (intelligently) certain purchases. Klarna, specialist in split payment and shopping doped at AI, looked at the beauty habits of the French. Result: Beauty Tech’s devices are a hit, not only for their results, but especially for their profitability.
Pros … without pros prices
IPL epilators, LED masks, latest generation: these devices are revolutionizing beauty routines. The craze is such that Klarna observes net growth between April 2024 and April 2025.
Why such a success? Because an IPL device at € 300 can be able to be used from 3rd use, against hair removal sessions at € 200 in the institute. Ditto for the Dyson Airwrap, profitable from the 4th session, or the LED Currentbody Mask, which neutralizes its cost from the 3rd application. In summary: in the long term, it is the wallet that says thank you.
Invest better to consume clever
In a context of inflation and research of good deals, beauty tech becomes an intelligent reflex. “French women want professional results without exploding their budget“Explains Karin Haglund from Klarna.
The icing on the straightener: the purchase is facilitated by payment in several times at no cost, which has become a standard. And thanks to Klarna’s IA shopping assistant, it is even possible to compare prices to find the best offers. For example: the Foreo UFO 2 LED mask can vary from € 119 to € 329 depending on the sellers. The right purchase, at the right time, becomes a real strategy.
Girl math: profitable beauty is possible
Finally, the “girl math” is a bit of the great power of today’s consumers. Calculate the real cost of a long -term purchase, taking into account real uses and the savings generated, that is anything but futile. And in the world of beauty, it has even become an art. So, ready to crack for an LED mask or a professional straightener? Your banker may well tell you yes.