Is it really necessary to make the so-called too fatty or too sweet products more expensive to try to weigh in the choice of consumers so that they eat more balanced? This is the full meaning of the soda tax, whose new version came into force on March 1, to make it financially heavier for industrialists (but not only …). In large areas, the price increases were not made. Nielseniq, the prices of sodas flambé 10% at the end of April compared to the same period in 2024. And consumers have visibly changed their shoulder rifle: sales of “soft drinks” fell 3.3% during this period of analysis.
In reality, it would seem that it is not necessary to touch the wallet of the French to encourage them to eat healthier. In a recent OpinionWay study carried out for the JOW* app which develops weekly menus and provides the list of suitable races, the home house comes top in the strategies put in place by those who decided to pay more attention to the balance of their diet. Precisely, 80% have adopted this strategy. A fortiori, there are as many who favor fresh products to eat better. If 79% also indicate to eat varied, the solutions seem more concrete when 76% specify consume more fruits and vegetables, and 66% reduce their purchases of processed products. Sweet foods seem a little difficult to limit, since the proportion of consumers who have retained this strategy is slightly less (62%). More thoughtful, another method consists in adapting portions more according to the meals of the day (61%). Enough to kill two strokes with one stone by reducing waste at the same time.
This plan, set up to better balance your diet, is therefore fueled by a quantity of good practices, which often seem obvious. But you still have to make the right choices, know foods or recipes. And to do this, the Nutri -Score – this famous nutritional labeling at five levels, appears to be the easiest tool to follow. It is perceived as the first source of information (51%), just ahead of the nutritional table printed on packaging (50%). Apps like Yuka or Open Food Fact are much less used (21%). On this point, the rub because only 18% recognize the recommendations of a doctor or nutritionist as sources of information. Health professionals are even less followed than loved ones or the family (20%). This undoubtedly explains why so many misconceptions about nutrition have a hard life.
Behind all this implementation, there is still a reality, that of the budget all the more in an inflationary context that has marked consumers in the past three years. 52%say it: money is a brake on well-eat, long before lack of time (27%), motivation (23%) or inspiration (20%).
* The Jow/OpinionWay study was carried out online from February 27 to March 9, 2025, with 1001 people, representative of the French population aged 18 and over. The sample was formed according to the quota method, with regard to the criteria of sex, age, socio -professional category, agglomeration category and region of residence.