While social networks saturate the space with sophisticated gift guides, a timeless classic is resisting: the flower. Far from being considered old-fashioned, the bouquet of flowers is considered “rather cool” by a large majority of French people.
Even more surprising, it is the youngest who are today carrying this revival of plant romanticism, proving that the tradition still has a bright future ahead of it in the era of Gen Z.
The bouquet, the new favorite of 18-24 year olds
If 37% of French people on average would like to receive flowers on February 14, this figure literally jumps among young adults. In fact, 65% of 18-24 year olds dream of being offered a bouquet for Valentine’s Day. This generation, although accustomed to the codes of dating applications and “ghosting”, seems to rehabilitate the bouquet as a strong symbol of commitment and delicacy.
A gift for everyone: men want flowers too
The evolution of mentalities is shaking up genres. Romanticism is no longer an exclusively feminine affair. The study highlights that one in four men (25%) would like to receive flowers for their romantic day. This trend confirms that the bouquet is becoming a universal gesture of affection, appreciated for its beauty and its symbolism, regardless of who receives it.
Flowers: the solution to the stress of “failed gifts”
Finding the perfect gift is sometimes an obstacle course: 45% of French people are stressed at the idea of “missing their shot”. This feeling is particularly strong among young people, 76% of whom admit to being distressed by this choice, compared to only 31% among seniors. Flowers then emerge as a safe bet. For 72% of respondents, they are a valuable tool for expressing emotions where words are sometimes lacking.
When AI comes to the rescue of lovers
Despite their popularity, choosing the right bouquet (varieties, colors, symbolism) can remain a dilemma. To support the French, the Dutch Flower and Plant Foundation has launched Florify, a free artificial intelligence. In just a few clicks, this tool generates a personalized recommendation based on the occasion and the person’s profile, before redirecting the user to the nearest florist. A technological innovation to guarantee flawless romance.
In short, romanticism is not dead, it is changing. In 2026, the flower remains the universal language of love, popular with young people in search of authenticity. Whether by tradition or to ensure not to make any mistakes, the bouquet is establishing itself as the big winner of Valentine’s Day, now supported by the digital tools of tomorrow.