On Monday, the former Miss France entrusted on Instagram to have undergone a “digital identity usurpation” form. Her image would have been diverted by artificial intelligence to promote false health products. Dr Gérald Kierzek, medical director of True Medical, condemns this practice and also sounds the alarm.
“AI is wreaking havoc”
It was on her Instagram account that Marine Lorphelin announced the news.
“You have certainly seen these videos pass and I have to tell you about them, I can’t take it anymore”she begins. “These videos are created by an AI, we transform my face and my voice to sell you food supplements or miraculous products, supposedly to improve this or that state of health. I will never promote miracle food or products whose effects have not been scientifically proven”, warns the professional.
The young woman regrets that these videos harm her integrity, but also that of her followers, risking jeopardizing their health … and their wallets.
“”Pay attention to what you see, AI is wreaking havoc especially when it comes to your health. Do not believe “miracle products”. We sell you dreams! Health is a precious good, do not consume anything … The protocols and treatments that caregivers prescribe you are established from scientific studies, objective facts, and not on subjective experience or beliefs. In short, I need you to report these “fake” content, warns the doctor in general medicine.
“Our image and our reputation are diverted to defraud patients!”
Faced with these images and videos made from scratch, Dr. Gérald Kierzek, medical director of True Medical, protests.
“I also have to note that the face and name of doctors” seen on TV “are used by crooks, via deepfakes or IA montages or false websites making believe in newspaper articles recognized to promote” miracle products “(food supplements, bogus regimes, pseudo-drug devices …). medical ethics “, he alerts. “It is not us. It is an identity theft and fraud”, he continues.
But while these false images flood social networks, how to protect themselves from it? And what to do to spot them? Good news, it is fortunately (still) possible to differentiate a real video from artificially generated content … thanks to these few tips.
How to locate false medical promotions?
Several signals must put you in the ear, recalls the medical director of True Medical. So :
- “A doctor never advertises for products (article R.4127-20 of the public health code).”
- Beware of miracle testimonies: (“I lost 20 kg in 1 week”, “finished osteoarthritis thanks to this tablet!”), It is most often scams. “
- Check the source: “A real health professional does not use anonymous accounts or Facebook/Instagram pubs.”
- AI leaves traces: “Unexpressive looks, monotonous voice, blurred on facial contours.”
- No direct sale: “A doctor will never redirect you to a commercial site. “
“If you see my image (or that of another caregiver) in an advertising, immediately signal it to the DGCCRF, the order of doctors or on signalnaks”, warns Dr Gérald Kierzek. “”Finally, do not fall into the trap: a real doctor will not sell you and will never praise a “magic remedy” or any other product because this is prohibited by law. No advertising! “, he concludes.