At the head of the double -starred Marsan restaurant in Paris, but also holder of three stars for her London table nestled in the prestigious Connaught Hotel in the Mayfair district, Hélène Darroze knows how to be as essential in the very licked sphere of high gastronomy as in public space. Her participation in the “Top Chef” competition has obviously deployed his notoriety, Philippe Etchebest for a long time on social networks, especially on Instagram, where we discovered a section of his private life through her privileged relationship with her two daughters but also her friendship with Laetitia Hallyday, La Toque Landes has cultivated her “fan base” by entrusting personal and family recipes, especially during the first confinements during the health crisis.
At the end of April, she gave a new impetus to her popularity by offering a new proximity to her audience. The chef announced working on a YouTube channel project. “”I wanted to create this channel to share with you my recipes over the seasons“, she had explained, promising to be rather prolific in terms of tips with a publication each week. The offer is attractive since the big cook even suggests” release the creativity “of its listeners. The goal of Hélène Darroze is clear: cooking at the same time as her spectators, as she specifies in her recipe dedicated to the rice to milk by her grandmother Charlotte.
With now six online videos, offering preparations around asparagus, lamb of milk or even “like in the Basque” fabrics, the Youngo Darroze YouTube channel is more talking about it. Because if there is obviously advertising before each video, the online course – free therefore, comes directly into the heart of the matter. No frills, no unnecessary blah. Simply, the kitchen of a family dish to share in ten minutes.
The arrival of Hélène Darroze on YouTube is no exception in the little world of French gastronomy, quite the contrary. Other big toques preceded it like his acolyte Philippe Etchebest, with the difference that the chef of “nightmare in the kitchen” is not only content to publish kitchen videos (he approaches the equipment … but also his passion for music). Even if it is now less active, the Nina Métayer pastry chef was one of the first to have seized Youtube as a precious tool to deliver her talent.
Beyond the tricolor borders, other great chefs deliver their cooking secrets via the video platform, like Gordon Ramsay and Yotam Ottolenghi.
More than Youtube, it is especially the kitchen videos of chefs available online (often for free) that have become essential. The star chef of the Italian restaurant of the George V in Paris, Simone Zanoni, turned some as part of her project “Casa Zanoni” consisting in providing Italian recipes tested and approved by his own tribe, and always marked by a gimmick which has become essential “Bomba Atomica”. In Annecy, Jean Sulpice chooses Instagram more to provide recipe videos. Some examples of great chefs who are no longer waiting for a partnership with a media or a television passage to make recipes like a certain Cyril Lignac …