We believed love frozen in immutable codes, but generation Z shakes up everything. In 2025, a new way of loving is essential: the Bold Love. Carried by more than half of 18-34 years according to a study of the application of meetings Fruitthis movement advocates freedom, independence and authenticity. Far from traditional patterns – marriage, children, rapid cohabitation – young adults choose to write their own rules, where personal development takes precedence over social compliance.
Bold Love, the trend that seduces generation Z
At the heart of the Bold Love is a simple idea: choosing yourself above all. The study Fruit reveals that 64 % of the singles interviewed want to create their own love story, far from social pressures. For many, the expectations of previous generations appear as obstacles. Almost 60 % of respondents reject the idea of quickly checking traditional boxes, preferring to follow their own pace. This vision corresponds to a generation which is more open and flexible, an observation shared by 71 % of young people questioned.
Relations without pressure and quest for authenticity
This current seduces because it offers an alternative to models deemed stifling. Love is no longer synonymous with immediate concessions or standardized projects. Generation Z favors relationships where communication, authenticity and individual development are at the center. The concept of personal freedom then becomes a base, allowing everyone to build a love link in line with their real needs rather than with an imposed standard.
Indie Living, an underground that grows
The Bold Love is also accompanied by a striking declination: Indie Living. This approach values the importance of consolidating its emotional stability before taking the stage of common life. According to the study, 60 % of young people believe it is essential to preserve their personal space before sharing a roof. Even more, 44 % wait at least a year before settling with their partner, a way of ensuring a more sustainable and serene relationship. Far from external pressures, these choices reflect a desire to build solid stories by taking the necessary time.