The initiative called COPENPAY, tested on a small scale in 2024, “aims to raise awareness among travelers to travel more responsibly“Said Wonderful Copenhagen’s CEO, Søren Tegen Pedersen, to AFP.
Emphasis is placed on transport, the most polluting sector. Travelers are encouraged to arrive by train and stay more than four days on site. The key, free bicycle rentals.
In exchange for a beneficial action for the climate, tourists will also be able to benefit from reduced tariff visits, yoga or free vegetarian meals.
Tourists will be made aware of it via advertising panels and advertisements available across the city and on social networks.
The campaign will open on June 17 for a period of nine weeks. In total, 90 places participate, in the capital and its surroundings, including the National Museum and the Copenhill urban ski trail.
For Goboat, electric motor rental service supplied by solar panels, participating in the experience allows you to show your commitment.
“”Last year, 500 people rushed to our offer, which consisted in one hour of free boat in exchange for waste collection in the waters of the port, we could not even meet the request“, Said one of the company officials, Mads Pilegaard Sander.
In 2024, over a month, 75,000 tourists had participated in the experience.
Bike rentals had increased by 29%, tons of waste had been collected and 98% of the participants declared recommended the initiative, said the tourist office.