Would scammers hide under false white blouses to better sell you their products? This is revealed by the American NGO Media Matters in a report published on March 4. It warns users of the Tiktok social network on the dissemination of health advice cans given by pseudo doctors who praise the benefits of wellness products.
Capitalize on the growing interest in everything related to well-being
“”We have found many accounts using the same strategy that seems to be part of an affiliate network, always offering the same type of format to disseminate their content and which promote the same products “warns the NGO Media Matters. Scholars would seek to sell their products through videos entirely generated by artificial intelligence. In these videos, supposed doctors praise the benefits of well-being or beauty products: batana oil to promote hair growth, lemon baths to lose weight, a cream that firms and refines the face. “”Those who hide behind these accounts try to capitalize on the growing obsession of the Internet for everything related to beauty and well-being “reports Media Matters.
Well prowled speeches
The scammers’ ploy is well prowled. Videos stage influencers as representatives of the brand. These influencers have very well shot speeches to encourage purchase. For example, the “Holistic Health Finds” account puts videos online in which an influencer appears that is the woman of a famous cosmetic surgeon in South Korea, or even an old top model of the famous Victoria Secret brand, or a doctor. In all these videos, influencers say they are very happy with the benefits brought by this or that product and encourage Internet users to buy them via a link in their organic.
© MediaMatters
Worse, the Wellness Welfare account, which was obviously created to sell food supplements of the Hey Girl brand, broadcast captivating and moving storytelling videos to attract the attention of women who cannot get pregnant. Some of these videos start with images of couple taking their arms in a hospital and on which it is written that they are fighting against fertility problems.
How to identify false accounts?
Even if the videos generated by artificial intelligence are more and more realistic, it is (still) possible to identify the traps. In the case of the Holistic Health Finds account, Media Matters says that a simple search for the reverse image of the influencer on Google has shown that the same image of this woman wearing the same clothes and in the same position, had been used by other content creators and other brands. The NGO also reveals that the same false influencers have been found on other accounts, under other identities, and Cascade lining of actress Zendaya.
Be vigilant when you watch a video on Tiktok. If the movements of the face seem unrealistic to you or the movements of the mouth are not synchronized with sound, it is probably a video generated by artificial intelligence.
The Media Matters report has been updated since its online. The NGO reports that the false accounts implicated have since been deleted from Tiktok.
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