Winter to recharge your batteries in the mountains, spring to embark on a new City-Break, and summer … We decompress! At each leave session, its style. And it is clear that the months of July and August are more devoted to letting go, to believe the sum of studies trying to guess what the next summer vintage will look like it. Disconnect, reveals an E.Leclerc travel study carried out by Viavoice*.
Summer is less an opportunity to discover new cultures, new landscapes. Only 33% of those questioned evoke the desire for discovery during their summer holidays. Logically, it mainly concerns those who leave abroad (47%), otherwise retirees (40%).
This summer vacation design, where laziness is in order, converges all the more with the desire not to make madness. In short, we do not need to spend too much if all the challenge is to decompress. The proof: the first criterion for choosing the holidays is its cost for 57% of French people, knowing that 26% do not predict to leave for lack of means.
In this context, many vacationers hope to flee too crowded (difficult to disconnect when you are constantly taken in a crowd of vacationers). In summer, this is not the time for Saint-Tropez visits on the Côte d’Azur or Dubrovnik in Croatia. The trends in destinations noted by the kayak comparator for this summer also indicate a rise in popularity of less known regions, such as Tirana in Albania (+125% of research in flights) or Granadilla in the Canary Islands (+95%). In addition, the mountain continues to be more and more an option, in the same way as the holiday resorts in the countryside. For its part, the MAEVA holiday rental platform indicates accommodation in summits as a good plan. The average budget would be less expensive by around 500 euros compared to a vacation by the sea. An estimate based on an average basket at 1,050 euros. Moreover, the brand has identified an increase in reservations of 13%for this summer, with a particular plebiscite on the side of Savoy (37%), Haute-Savoie (23%) and Hautes-Alpes (14%).
The other way of staying connected to nature, and feeling easily disconnected from the routine is of course the campsite. As for Maeva housing, this is the most popular vacation formula, with reservations that concern four out of five files. And in this case, campers leave either by the sea or in the countryside.