This is what a recent Ifop survey wanted to understand Swell Spa conducted with 1052 French dog owners. The results reveal a real revolution in grooming habits, where the pet now benefits from particular attention, with the expenses that this implies.
First surprise, 87% of the “Dog Parents” interviewed wash their dog themselves. For more than half of them (55%), it is a gesture that they regularly make, at least every three months. Despite the availability of professional groomers and washing stations, 57% of masters prefer to take care of their animal’s hygiene in the comfort of their home.
This trend reflects a deep evolution of the link that unites us with the dog. Taking care of your doggie is no longer limited to a simple question of cleanliness, but becomes a moment of complicity and shared well-being. But that is without counting the economic aspect. Faced with the prices of professionals, homemade grooming also allows you to control your budget.
The bath moment reveals all the ambivalence of the master chien relationship. 47% of “DOG Parents” see it as a parenthesis of complicity, while 48% estimate that their animal accepts this chore with resignation.
Expenses that fly away
The expenses devoted to grooming testify to this development. These new rituals represent a significant budget for “Dog Parents”. Those who use professional groomers devote an average of 115 euros per year, compared to 43 euros for those who favor the purchase of products and homemade grooming.
But the most surprising revelation relates to the equivalence of budgets granted to canine and human care. Among the owners who take care of grooming themselves, 27% invest as much, or even more, in their animal care products than in their own. This trend increases among those who use professionals: half of them spend on their four -legged companion an amount equivalent or greater than their own hairdressing costs. This development testifies to the transformation of the status of the dog in French homes, now pampered with the same attention as family members.
Finally, this survey reveals a company that has adapted its care practices to its four -legged companions. Between love of animals and budgetary constraints, our dogs have definitely won the battle for the sharing of the beauty budget.