A foundation that blurs imperfections without a plaster effect, while pampering the skin: it’s a bit like the Holy Grail for beauty addicts. On the networks, a Kiko Milano product visibly ticks these boxes and increases views at breakneck speed.
In line with new foundations that look more like tinted treatments than masks, Kiko focuses on a hybrid formula that is both makeup and long-lasting hydration. Enough to pique curiosity: what is really hidden in this bottle that is panicking the Internet?
Why Kiko Love Fusion foundation is freaking out TikTok
Kiko Love Fusion 24H Moisture Radiant Foundation is everywhere on TikTok: more than 3.6 million views and “the most viral foundation of the moment” status according to Vogue France. Priced around €21.99 in France, it promises a luminous second-skin effect, designed for skin looking for comfort as well as coverage.
Kiko Milano is not new to complexion. On another 2-in-1 foundation from the brand, customer reviews already point in this direction: “Good coverage, does not dry out the skin and has a nice finish,” comments a customer, quoted by Cosmopolitan. “Holds well, 2nd skin effect. I recommend,” confirms another. “Perfect, covers well, opaque. Foundation and concealer approved.” With Love Fusion, the brand takes this promise even further, but with a lighter and ultra-natural finish.
A makeup-care formula that focuses on the second skin effect
Love Fusion is part of the trend for hybrid foundations: its formula contains 96% ingredients of natural origin, including 86% active ingredients with skincare benefits. Its “Love Complex” combines hyaluronic acid (hydration, protection of the skin barrier), rose extract (comfort, suppleness) and organic barley water (hydration and anti-oxidant protection). Desired result: plumped skin under makeup, which remains supple all day long.
The brand claims up to 24 hours of hydration and 16 hours of hold, with a fine and breathable texture. Skin Fusion Pigments and Love Bond Pro-Tech Complex help the product blend into the complexion streak-free, “enhanced bare skin” style. The coverage is intended to be light to medium, buildable in thin layers, with a luminous finish. Everything is available in 49 shades, organized according to the skin’s undertone (neutral, warm, cool).
Application, shades, skin types: how to get the best out of them
To reproduce the effect seen in the videos, Chloé Lombral (Customer Experience Trainer at Kiko) recommends using a flat brush starting from the center of the face outwards, rather than fingers which risk marking the material. Half a pump is enough for a very natural veil, one or two pumps for more coverage. The tip that changes everything: work in thin layers and tap a little more on the redness, then powder only the T zone if the skin shines quickly.
With its 49 shades, the Kiko Love Fusion foundation targets all skin tones. The idea is to first identify its undertone (rather golden with gold jewelry, rather pink with silver), then test the shade on the jaw, where the face meets the neck. Normal to dry skin will appreciate its very hydrating and luminous side; combination or oily skin can also adopt it, by relying on a mattifying base and a light powder on strategic areas.