From Friday November 28 at midnight, Black Friday 2025 officially begins, while promotions have already invaded online sales sites and beauty departments in stores. Between perfumes, care sets, styling appliances and well-being accessories, “cut-price” headbands are multiplying just as many people are preparing their Christmas gifts. Promotions have become so frequent that it is difficult to know whether Black Friday offers are really special or just another promotion. 60 million consumers took an interest in this subject to warn about these inflated price practices, but also to point out areas where it is still possible to find real bargains.
The real good deals finally spotted
Based on a study by the price comparatorideo.fr published in October 2025, 60 million consumers highlights a clearly winning family of products.
Concretely, he therefore advises targeting a few categories as a priority during Black Friday 2025 beauty products:
- Perfumes for men and women, especially in Christmas boxes;
- Facial treatments, serums and creams, often offered in batches or XXL formats;
- Fashion items related to look and well-being, such as watches, handbags and sneakers;
-
Connected watches, to track sleep, physical activity and heart rate.
On the other hand, good surprises are less frequent for beauty and care devices such as the electric toothbrush, the pulsed light device, the hair dryer or the straighteners. Certain highly sought-after brands, like Dyson, are an exception since they rarely grant discounts outside of this promotional period.
Some tips for buying at the best price
However, a large percentage displayed on a hairdressing device or a well-being object does not necessarily mean that it is the best time to buy it. Hence the interest in checking the price on several sites, or even via a comparator, in order to see if the Black Friday discount corresponds to a real lower price and not a simple return to the price before the increase.
Before validating a beauty or well-being basket, the recommended reflex remains to compare the prices charged by the major brands specializing in these worlds. Competition is very keen between perfume platforms, fashion sites and online commerce giants, which can work in favor of consumers who take the time to compare. Looking for an additional promo code can also make a difference: during Black Friday, beauty and well-being products, certain brands or influencers share codes giving the right to an additional discount, sometimes combinable with current promotions.
All of these tips will allow you to use this Black Friday week 2025 as real leverage for Christmas beauty and well-being purchases as well, and not just as one more operation in a calendar already saturated with promotions.